Where your bold vision becomes strategy — and strategy gets results
At Opal & Oak Marketing, we partner with clients in the franchising space to build smart, scalable marketing strategies that drive local engagement and national momentum. Whether you're just launching or looking to elevate your marketing efforts, we bring clarity, structure, and results to the table.
Marketing success in franchising requires a different approach than in traditional organizations. We understand the franchising world from every angle — because we've lived it.
This marketing plan is built specifically for franchise brands looking to scale through new locations, multi-unit operators, or area developers, ensuring consistency and impact at every level.
This results-driven marketing strategy is designed to deliver valuable, relevant content that connects with your local audiences, strengthens brand loyalty, and supports your franchisees' growth.
This strategic foundation is designed to give your franchise business clear direction, consistency, and momentum across all marketing channels, driving both local engagement and national success.
This package is designed to give your franchise brand a professional and cohesive presence across the social platforms that matter most to your franchisees and local communities.
Public Relations is a powerful strategy to build credibility, expand your franchise brand's visibility, and establish thought leadership across your industry and local markets.
This targeted email marketing service is designed to nurture your franchise leads, re-engage existing customers, and keep your local audiences informed — driving consistent revenue across every location.
Why Franchisors and Franchisees Work With Us
We've Been in Your Shoes
Before founding Opal & Oak, I spent years as a successful franchisee — and I'll be honest, I wasn't always sure how to reach the right audience locally. Like many, I leaned heavily on the corporate marketing team and their national programs. I know firsthand the disconnect that can happen between national-level efforts and the reality of building a brand within your community and generating local buzz.
Later, I led marketing for two national franchisors — one in the services industry and one in restaurants — giving me a 360-degree understanding of what franchisors need to support their system and how to create consistency while still empowering franchisees to thrive in their markets.
Add in my corporate background in marketing for Fortune 100 companies, startups, and growth-stage brands, and you get a partner who knows how to move between strategic frameworks and scrappy execution — and what works at every level.
Our Focus for Franchising Clients
We help franchisors and franchisees:
Launch Local Marketing Programs that drive awareness, foot traffic, leads, and word-of-mouth buzz
Implement Grassroots Campaigns that build true community connection and long-term loyalty
Establish Brand Presence through thought leadership, PR, and storytelling strategies
Generate and Nurture Leads with targeted, data-informed tactics across digital and traditional channels
Create Scalable Marketing Playbooks that franchisees can implement confidently and consistently
Align Corporate & Local Goals so brand equity and unit growth happen in sync
Strategic Versatility
Whether you need a fractional CMO, a project-based partner, or a full-scale team to handle everything, we plug in where you need us — collaborating with your in-house staff or leading initiatives from the ground up.
Foundation First
No matter how far along you are, we always start with a strategic reset to ensure your marketing aligns with your brand goals and franchise system growth plans. A solid foundation makes every future move more effective.
Data-Driven Decisions
Marketing is only as good as its impact. We obsess over performance metrics — and we constantly adjust strategies to increase leads, conversions, and ROI.
Long-Term Value
Our goal isn't to stay forever. We want to leave you with a repeatable, scalable marketing system and the confidence to own it — whether you're a single-unit operator or managing dozens of locations.
Prue Lotharius
I'm Prue Lotharius, founder of Opal & Oak. With 20+ years in marketing across Fortune 100s, startups, franchise brands, and entrepreneurial ventures, I've built and led strategies that drive real results — not just vanity metrics. Having been named a 40 Under 40 award recipient at 31, I've never stopped learning or evolving. Now, at 41, I bring two decades of hard-won experience to every client, along with a deep network of trusted partners. I've built a team of vetted creatives, media buyers, strategists, and content pros who align with our values of clarity, consistency, and collaboration. You'll get the power of a full-service marketing department — without the overhead.
Let's Build Something That Lasts
Let's explore what's possible, together.
At Opal & Oak, we believe franchisees deserve more than generic templates, and franchisors deserve more than disconnected local marketing. You've got a brand and a vision - we'll help you bring it to life with the right strategy, tools, and support.
